No startup is alike. Each has a different perspective and take on their business model, their value, thei industry and their approach to the market. That means that most of the information out there. can only serve as a guide not as definitive direction. But what we can do is reverse engineer what successful companies have done in principle and build around those concepts. Enter the Spark Framework. This framework is built from the lifelong established business concepts that built titans of the corporate world and molded to the startup journey.

Its premise is simple. Segment the different areas of a successful business and build specific measurable action items based on your exact stage of your journey.


Startup Development Phases

Most early entrepreneurs are unfamiliar with the overall road to building a successful company. They believe that by building their product first they are ready to talk to investors and that Angels will fall all over themselves and catch the vision as they see it. In truth this is barely even just the beginning. You should consider a great product “table stakes” to starting a startup. If there is a “Valley of Death” for most startups is the “Validation Stage”. This is where an entrepreneur proves by market traction that their solution is something people want.

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Once you know where you are in the journey realistically, Then we can start to break down goals that are appropriate for your stage. This simple step helps you set priorities and focus your efforts.

This breakdown is vital for building success. It allows you to divide and conquer, to delegate, to keep you all focused on your goals and understand how every task contributes to the larger vision.

The Spark Framework also is designed to build Product/Market Fit. This is the magical state when the market is pulling your forward and momentum becomes second nature. Most startups focus too much on pushing their product instead of building on what markets will pull them towards success.


How do you know if you product is ready? How do you know if you product is what the market is looking for? In this section we break down the different aspects of your product/service into measurable aspects. We work on not just this single product but its feature roadmap.



Marketing has many different aspects. It includes Branding, social media, PR, events, customer support, promotions, partnerships, and many more.


The key role of sales is to build and maintain a pipeline of people to buy their product.



One of the key things to your longevity and success is the reproducibility of what you do. This is the nuts and bolts of how you make you product/service.


The basis of your startup has to be founded on basic principles of finance. This means a lot of exploration and modeling to find a successful and sustainable model.



One of the greatest hurdles to overcome is building a team. This also means you need strategies and tactics to build supporters to help your journey and progress.